Did the video game inspired movie hit home with its key demographic?
n the latest edition of the Game and Player podcast I raised the topic of Scott Pilgrim, the comic book and movie series inspired by and highly referential of video games.
To my surprise, two out of the three of my fellow podcasters weren't really aware of the books or of their recent Hollywood adaptation by Shaun of the Dead director Edgar Wright.
On the whole the film hasn't been considered a financial success and some have argued that the gamer demographic — which you'd assume would be a big chunk of their target audience — was not big enough to elevate box office takings to a satisfactory level.
But it struck me that if only half of our gaming savvy podcast crew were aware of the movie and its subject matter, was this more a failure of promotion? Just how aware were gamers like yourselves aware that this film was created with you in mind?
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